New Estate Only, the largest local platform for pre- and under-construction real estate listings in the USA turns 2
On November 14, 2021, in San Diego, California, during the annual National Association of Realtors (NAR) event, the platform that would profoundly change the real estate market in the United States and beyond was officially introduced. Today, NEO, New Estate Only, celebrates its two-year anniversary and stands as one of the most utilized and effective tools for real estate agents, builders, and homebuyers in Florida.
The tool that’s been missing for so long: NEO's Innovation in the Real Estate Market
The REALTORS® Conference & Expo in San Diego, the most significant annual event organized by NAR, was undoubtedly the perfect setting to announce the partnership between the Miami Association of Realtors (MIAMI), the century-old association of real estate agents, the largest in the United States with its 56,000 professionals, and newly established New Estate Only. Thanks to this agreement, reached a couple of months earlier, MIAMI Realtors had access to the largest showcase of pre- and under-construction real estate listings in Florida: NEO, a platform designed and created to bring together those looking for homes for sale in the United States, the most important American real estate developers, and professionals who act as intermediaries between the two parties.
The winning idea behind NEO is to offer significant advantages to each of these figures in helping to achieve their goals:
- For homebuyers and investors, NEO is a rich database of Pre- and under _ Construction projects, luxury homes and more. NEO makes it easy to filter the search for the dream home in great detail through advanced search and property types modifications.
- For builders, NEO is the most direct way to promote their residential projects in pre- and under-construction status globally, maintaining control over information and how properties are presented by agents, thus capturing a multilingual and multinational audience of potential clients.
- For real estate agents, NEO is the tool that greatly simplifies work, making endless, tedious searches for updated information on pre- and under-construction real estate projects and finding the builders’ contact information a distant memory. Instead, it fosters the building of a broad and articulated network of contacts and provides an effective information and marketing tool for professionals.
The technological solution that allows New Estate Only to offer a competitive advantage over other online real estate listing sites—and for real estate agents against their competitors—is NEO’s Iframe. It is through this tool that agents can easily incorporate property listings into their own websites, in multiple languages, without references to NEO and customizable. Most importantly, the information updates in real-time based on what the builder publishes, facilitating the connection between supply and demand.
2 Years of NEO: significant milestones and next steps
After reaching the milestone of the first 1000 registered real estate agents on the platform just a month after the official launch, in the two subsequent years, NEO has established itself as one of the major technological and marketing innovations in the real estate market, becoming an indispensable tool for thousands of industry professionals. The expansion and success of New Estate Only are fostered by important partnerships and events that followed its debut at the NAR 2021:
- NEO became a strategic partner of the Women’s Council of Realtors and reached an agreement with ORRA (Orlando Regional REALTOR Association) to provide access to the platform for over 20,000 affiliates.
- In February 2022, NEO entered into an agreement with OPISAS (Overseas Property Investment Solutions and Services), a European company specialized in real estate brokerage with partners on three continents. OPISAS agents started using the NEO Iframe for their business.
- NEO’s expansion into the South American real estate market involves participating in webinars and events dedicated to real estate operators in Brazil, Peru, and other events throughout the continent.
- Thanks to the partnership with many builders like Lennar, NEO hosts the real estate projects of the most important development groups in the industry.
- In the coming weeks, our launch of the new real estate showcase dedicated to Texas is about to be launched. This will grow the NEO database even further with the best pre- and under-construction real estate listings in Texas, along with all the other advantages of the platform such as the Iframe, advanced property search features and much more…
Only two years since its inception, NEO’s future looks bright and full of exciting developments that we can’t wait to share and make available to you. As in NEO’s launch video: “Every time you change your life, your spaces change too. Life continues with new spaces and new perspectives to start an exciting new chapter – we are ready to find space for it.”
