If buyers purchase directly from builders, who represents their interests during one of the most important financial decisions of their lives?
Every builder has trained sales professionals representing the builder’s interests. Shouldn’t buyers have professional representation too?
Originally published by the National Association of REALTORS® (NAR).
Every builder has trained sales professionals representing the builder’s interests. Shouldn’t buyers have professional representation too?
In a recent feature published by the National Association of REALTORS® (NAR), Paulo Bethencourt Neto, President & Chief Growth Officer of NEO, explores why new construction requires a fundamentally different approach than resale, why lead generation and buyer representation are not the same thing, and why the future of the industry depends on empowering real estate professionals rather than bypassing them.
As today’s largest real estate platforms increasingly focus on connecting buyers directly with builders, this conversation examines a different perspective: technology should not replace representation. It should strengthen it by equipping real estate professionals with better access to builder-approved information, enabling them to better serve their clients while creating better outcomes for buyers, builders, and the industry as a whole.
