Launched in November 2021 at the NAR event in San Diego, California, in just a few months NEO – New Estate Only has gained the reputation for being an innovative tool that multiplied business opportunities for the major players in the US real estate industry. Expansion to other states in the US is planned and set to revolutionize the US and international real estate market, where there is no similar platform capable of offering immediate and substantial benefits to real estate agents, developers, home buyers and investors.
NEO founder and CEO Christian Calusa, who has been operating in the real estate industry for more than 20 years and is a member of the Forbes Business Council, told us why.
NEO for developers: promoting their real estate projects worldwide
NEO is the only platform that allows US real estate developers to gain visibility as their projects will be displayed on thousands of real estate agent websites in and outside Florida. NEO has planned to expand in the USA and across the continent soon and it has sealed several key strategic agreements with some of the most prominent real estate associations in Florida,, such as the Miami Association of Realtors® and Orlando Regional Realtor® Association, and in Central and South America, for example with Fedelonjas, a Colombian real estate agent association.
NEO offers developers the ability to promote their pre- and under-construction projects both on the websites of national and international real estate agents, thanks to an innovative and multilingual tool called the Iframe, and on the platform itself, visited by thousands of potential clients every day, exponentially increasing developers’ sales opportunities worldwide.
A second major advantage is the total control they have over the project information displayed on agents’ websites. All updates to a project made by a developer using the back panel of the platform are automatically shown on the Iframes installed on agents’ websites, meaning that the information displayed is always up-to-date and developers do not need to worry about the project information reliability.. On top of that, with NEO developers have no commission on sales and no lead cost.
Discover all the benefits of NEO for property developers.
NEO for international agents: cross-selling and reaching a broader market
With NEO, real estate agents gain the unique ability to promote Florida destinations, drawing on a comprehensive database of constantly updated pre- and under-construction real estate projects in Florida. This database can be installed on their websites using the Iframe. With it, agents will have all pre- and under-construction projects at their fingertips, with no reference to NEO or any third party. In addition to the advantage of a site that is always up-to-date – there is the further bonus of being multilingual.
The platform is available in English, Spanish, and Portuguese. Also the projects can be uploaded in these three languages and this means reaching a very large potential audience, encompassing all of Central and South America and Europe. New languages will be added in the future based on market demand and evolution.For real estate agents worldwide, NEO is the ultimate tool that connects them with US developers and home buyers/investors worldwide.
For example, agents can obtain information reserved to them only, as developers can upload information such as, commision plans, special offers, etc. to an exclusive area dedicated to agents registered on the platform. Then, they can forward all the information received to their customers.
Are you a real estate agent? Boost your business with NEO.
NEO for buyers: looking for homes in America from all over the world
NEO is a truly navigable platform capable of presenting pre- and under-construction real estate offerings in a comprehensive and personalized manner. The advanced search functionalities offer users the possibility to filter real estate projects by traditional parameters (price, square footage, number of bedrooms, etc.) but also by innovative criteria, such as property specifications, amenities,short-term rental, etc.. It is possible, for instance, to search for all projects in a certain geographic area with a gym, swimming pool, and ocean view, or to look for a new home just for a short period of time.
Searching for a dream home in the United States on a single portal with thousands of up-to-date projects, instead of having to browse through many small sites, travel hundreds of miles, or make dozens of phone calls. This is the considerable advantage that NEO offers buyers and investors from all over the world, for whom it also reserves an efficient multilingual assistance service for financing applications or immigration paperwork. Buying a house in the United States has never been easier.
Start looking for a home in the US with NEO.
